Good morning, and welcome. We are here today to announce a significant evolution in our chat software platform. This update will integrate a new, opt-in feature that allows businesses to deliver targeted advertisements directly within user conversations. Our objective is to create a new paradigm for digital marketing that is more relevant, less intrusive, and ultimately funds the development of advanced communication tools for everyone. For years, the digital advertising landscape has been dominated by a model that many find disruptive. Pop-ups, banner ads, and pre-roll videos interrupt the user experience. They are often irrelevant, leading to ad fatigue and the widespread adoption of ad-blockers. This creates a challenging environment for businesses seeking genuine engagement and for platforms striving to offer free services sustainably. Concurrently, our chat software has become a central hub for daily life, facilitating not just personal conversations but also professional collaboration, customer service, and community building. It is a space rich with context and intent. The new feature, which we are calling "Contextual Connect," is designed to bridge this gap. It moves away from the interruptive model and towards a conversational, value-added approach. The core principle is user consent and control. This is not a system that will inject ads indiscriminately into private chats. Instead, it will be activated only in specific, user-designated scenarios. **How "Contextual Connect" Operates** The system functions on several key pillars: user consent, contextual intelligence, and a transparent value exchange. First and foremost is user control. Upon rollout, all users will find their privacy settings updated. The "Contextual Connect" feature will be disabled by default. Users must proactively enter their settings and enable it. They will have granular control over the types of conversations where ads may appear. For instance, a user could choose to allow ads only in group chats dedicated to shopping deals, or in one-on-one conversations where specific product-related keywords are used. They can define "safe zones"—such as chats with immediate family or designated work groups—where the feature will never activate. Second, the advertising is driven by advanced, on-device contextual analysis. Unlike traditional models that rely on building a persistent personal profile on a remote server, our system processes conversation context locally on the user's device. Using natural language processing, the software identifies non-personal, intent-based signals within a conversation in real-time. For example, if two friends are discussing their need for a new coffee machine, the system might identify keywords and context but does not store or transmit this data. It simply uses this ephemeral signal to request an ad from a secure, anonymized marketplace. The actual matching happens through a double-blind system. The user's device sends an anonymized request—for example, "coffee machine ad"—to our advertising exchange. Businesses on the platform bid for the opportunity to show an ad. The winning ad is then delivered to the chat interface. At no point is the user's identity, the contents of their conversation, or their personal data shared with advertisers. The entire process is designed to respect privacy while delivering relevance. **The Value Proposition for All Stakeholders** This model is built on a clear value exchange for each participant. For users, the primary benefit is relevance and control. Instead of being bombarded with random ads, they receive offers and information that are directly pertinent to their immediate discussions and needs. This transforms advertising from an interruption into a potential resource. Furthermore, users who opt into the program will receive direct benefits. We are introducing a compensation system where users earn "Connect Credits" for engaging with ads. These credits can be redeemed for premium features within our chat platform—such as increased cloud storage, exclusive themes, or advanced collaboration tools—or can be converted into micro-donations to selected charities. This creates a tangible reward for their attention. For businesses and advertisers, "Contextual Connect" offers unprecedented precision and engagement. They gain the ability to place their products and services in front of users at the exact moment of expressed interest or need. The conversion potential for a user actively discussing "planning a trip to Japan" and receiving a relevant flight deal is exponentially higher than for a user passively scrolling a social media feed. This is intent-based marketing at its most potent. It also provides a new channel to reach potential customers in a trusted, conversational environment, potentially bypassing the noise and high costs of traditional digital advertising auctions. For our platform, this innovation represents a sustainable path forward. The revenue generated from this advertising system will be directly reinvested into the research and development of our core product. This means we can accelerate the development of highly requested features such as more robust end-to-end encryption, lower-latency video calls, advanced AI-powered assistants, and expanded file-sharing capabilities, all without resorting to subscription fees for core services for the vast majority of our users. It aligns our financial incentives with user satisfaction; the more relevant and useful the ads are, the more users will opt-in, creating a virtuous cycle of improvement. **Addressing Privacy and Ethical Considerations** We anticipate and welcome scrutiny regarding the privacy implications of this technology. We want to be unequivocally clear: user privacy is the foundation of this system. The contextual analysis is performed locally on the user's device. The content of conversations is not stored on our servers nor used to build long-term user profiles. The system is designed to be ephemeral, analyzing context in the moment and then discarding it. We have commissioned independent third-party audits of our architecture to verify these privacy claims, and the reports will be made publicly available. Our commitment to an opt-in model is absolute. There will be no dark patterns or forced enrollment. The control lies entirely with the user. They can turn the feature on or off at any time, adjust their preferences, and see a clear log of what ads were shown and why. We believe that trust is our most valuable asset, and we are building this feature with that principle at its core. **The Road Ahead** The rollout of "Contextual Connect" will be gradual and methodical. A limited beta test will begin next month in select markets, with a full global release scheduled for the end of the year. We will be actively soliciting feedback from both users and advertisers during this period to refine the experience. We are at a turning point. The old model of digital advertising is broken. It frustrates users, challenges businesses, and forces platforms into a cycle of increasingly intrusive data collection. With "Contextual Connect," we are proposing a new way forward: a system built on consent, context, and a fair value exchange. We believe this is not just the future of advertising within communication tools, but a necessary step towards a more respectful and sustainable digital ecosystem for all. Thank you. We will now open the floor for questions.
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