Good morning and welcome. We are pleased to present a significant advancement in our suite of developer and advertiser tools. Today, we are announcing the latest version of our dedicated Advertisement Installation and Order Acceptance application, now available for download on the App Store. This release represents a comprehensive evolution, designed to provide our advertising partners with unprecedented efficiency, clarity, and control in managing their mobile advertising campaigns directly from their Apple devices. The core objective driving the development of this new version is the simplification and centralization of the advertising workflow. We recognize that modern advertisers and developers require agile, powerful tools that can keep pace with dynamic market conditions. This application consolidates critical functions—from campaign creation and asset installation to order management and performance analytics—into a single, intuitive mobile interface. This eliminates the need to switch between multiple platforms or be tethered to a desktop computer, empowering our partners to make informed decisions and take immediate action from anywhere. A primary focus of this update has been to revolutionize the advertisement installation process. The application now features a completely redesigned, streamlined workflow for uploading, configuring, and deploying advertising assets. Key enhancements include a guided, step-by-step setup that ensures all creative materials meet our platform's specifications for optimal performance. The app includes built-in validation tools that pre-screen assets for technical compliance, significantly reducing the potential for errors and delays that can occur during manual submission processes. Furthermore, advertisers can now manage multiple asset variations for A/B testing directly within the app, allowing for rapid iteration and optimization of creative elements to maximize engagement and conversion rates. The order acceptance system has been overhauled to provide greater transparency and operational efficiency. The application introduces a real-time order dashboard that provides a holistic view of all active, pending, and completed orders. Each order is presented with detailed specifications, including target audience parameters, budget allocation, flight dates, and key performance indicators. The acceptance process itself is now more seamless, with integrated electronic signature capabilities and instant confirmation notifications. This ensures that both advertisers and publishers can execute agreements with speed and legal certainty, accelerating the time from campaign conception to live deployment. Beyond installation and order management, this version places a powerful suite of analytics and reporting tools directly into the hands of our users. We have integrated a custom-built analytics engine that delivers near real-time insights into campaign performance. Users can access a wide array of metrics, including impression share, click-through rates, conversion data, and return on ad spend (ROAS). The data is presented through customizable dashboards and visualizations, such as interactive charts and graphs, making complex data easily interpretable. The ability to generate and export detailed performance reports in multiple formats directly from the app facilitates seamless reporting to stakeholders and supports data-driven strategy adjustments. User experience and interface design have been foundational principles in this update. The application has been rebuilt with a new, native iOS design language that prioritizes clarity and ease of use. The navigation has been simplified into a logical tab-based structure, allowing users to fluidly move between campaign management, order processing, and analytics. We have also implemented robust search and filtering functionalities across all sections of the app, enabling users to quickly locate specific campaigns, orders, or data points amidst a large portfolio of activities. Enhanced accessibility features ensure the app is usable by the widest possible audience, aligning with our core values of inclusion. Security and data privacy remain non-negotiable pillars of all our services, and this application is no exception. The entire platform is built upon Apple's robust security infrastructure. All data transmissions between the app and our servers are protected by end-to-end encryption. User authentication is fortified with mandatory two-factor authentication, ensuring that only authorized personnel can access sensitive campaign and financial information. The application adheres strictly to our App Store privacy guidelines and does not collect any user or usage data beyond what is necessary for its core functionality, providing our partners and their customers with the highest level of trust and protection. The application is engineered for seamless integration with the broader Apple ecosystem. It leverages core technologies like iCloud for secure backup of user preferences and campaign data, allowing for a consistent experience across a user's registered devices. Notifications are managed through the system-wide Apple Push Notification service, ensuring timely alerts for order approvals, campaign milestones, or performance anomalies are delivered reliably and efficiently. This deep integration creates a cohesive and powerful toolset that feels inherently part of the Apple environment. For developers and businesses, this update translates into tangible operational benefits. The efficiency gains from a streamlined workflow directly reduce the administrative overhead associated with campaign management. The agility afforded by mobile management allows for rapid response to market feedback, enabling advertisers to pause underperforming campaigns or scale successful ones instantaneously. The depth of available analytics empowers more strategic budget allocation and creative development, ultimately driving a higher return on investment and fostering more effective advertising strategies on our platforms. The application is available for download immediately from the App Store. It is compatible with all iPhone and iPad models running iOS 17 and iPadOS 17 or later. The download is free of charge for all registered Apple Developer Program members and approved advertising partners. To access the full functionality, users will need to log in with their existing Apple Developer or advertising partner credentials. We are confident that this latest version of our Advertisement Installation and Order Acceptance application sets a new standard for mobile advertising management. It reflects our ongoing commitment to empowering our partners with best-in-class tools that are secure, powerful, and intuitive. By bringing this level of control and insight to a mobile device, we are not just improving a process; we are enabling a more dynamic, responsive, and successful advertising ecosystem for everyone involved. Thank you for your time. We will now open the floor for questions.
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