**Moderator:** Good morning, and welcome to this press conference. We are here today to introduce a groundbreaking philanthropic initiative titled "Look at the Advertisement to Earn Rice." This program represents a novel fusion of digital engagement, corporate sponsorship, and humanitarian aid, designed to address food insecurity in a sustainable and participatory manner. Our speakers today will provide a comprehensive overview of the program's mechanics, objectives, and the partnerships that make it possible. We will now hear from our keynote speaker, the Program Director, followed by our Head of Technology and our Chief Philanthropy Officer. After their presentations, we will open the floor for questions. *** **Program Director:** Thank you. Ladies and gentlemen, members of the press, it is my privilege to unveil the "Look at the Advertisement to Earn Rice" project. The core premise is elegantly simple yet, we believe, profoundly impactful: users, upon downloading our dedicated application, can voluntarily view short, curated advertisements from our corporate partners. For each advertisement completed, a specific monetary value, predetermined and transparently displayed within the app, is converted into a tangible donation of rice, which is then distributed to verified charitable organizations and food banks worldwide. The genesis of this initiative lies in confronting two parallel realities of our modern world. First, the persistent and escalating challenge of global hunger. According to recent reports from the World Food Programme, hundreds of millions of people face acute food insecurity. Second, the immense, often untapped, economic potential of digital attention. The global digital advertising market is vast, and user engagement is its currency. Our program is designed to create a direct, accountable bridge between these two realities—channeling a fraction of the digital advertising revenue into a concrete, life-sustaining resource. Let me be unequivocally clear about the operational model to ensure absolute accuracy in your reporting. This is not a scheme where users are paid. The individual user does not receive monetary compensation or physical rice for personal consumption. Instead, they act as a catalyst. Their engagement is the trigger that releases a donation. The entire process is funded by our corporate partners who purchase advertising space within our ecosystem. A fixed portion of the revenue from each ad view is immediately allocated to a fund dedicated solely to procuring rice. We have established a robust and transparent supply chain for this purpose. The funds are not given as cash to third parties. We partner directly with major global food procurement agencies and local suppliers in high-need regions to purchase rice in bulk. This maximizes efficiency, minimizes cost, and ensures the quality of the staple being provided. The rice is then shipped directly to our network of pre-vetted NGO partners, such as the World Food Programme, Oxfam, and local food banks, who possess the expertise and infrastructure for final-mile distribution to those in need. Users can track the collective impact of the community through a live counter on the app, showing the total kilograms of rice donated globally and through specific campaigns. Our primary objectives are threefold: 1. To generate a significant, sustainable stream of food aid through micro-donations activated by user engagement. 2. To raise global awareness about food insecurity by making the act of contribution simple, accessible, and integrated into daily digital routines. 3. To provide our corporate partners with a meaningful and socially responsible channel for their advertising expenditure, enhancing their brand value through demonstrable social impact. This is a win-win-win model: users gain a sense of agency and contribution, advertisers reach an engaged audience within a positive context, and, most importantly, vulnerable communities receive essential nourishment. *** **Head of Technology:** Thank you. From a technological standpoint, the integrity, security, and transparency of the "Look at the Advertisement to Earn Rice" platform are our paramount concerns. The application has been built from the ground up with these principles in mind. The user interface is designed for simplicity and clarity. Upon registration, which collects minimal, anonymized data for analytics, users are presented with a dashboard. This dashboard clearly shows the available advertisements, the fixed rice equivalent each view generates, and the cumulative total of rice their activity has contributed to. The viewing process is straightforward: a user selects an ad to watch, views the full content—which cannot be skipped to ensure the donation is validated—and upon completion, receives an immediate confirmation that the rice donation has been logged. To prevent fraud and ensure the value for our advertisers, we have implemented several advanced systems. These include sophisticated algorithm-based checks to detect and prevent artificial inflation of views through bots or automated scripts. Our system monitors for repetitive, non-human patterns of interaction. Furthermore, there is a reasonable daily cap on the number of ads a single user can view to convert to donations. This is not to limit generosity, but to maintain system sustainability, discourage obsessive use, and ensure a diverse and genuine user base. The entire donation ledger is recorded on a private, permissioned blockchain infrastructure. This provides an immutable and publicly auditable record of every single ad view, the corresponding financial value allocated, and the aggregation of these funds into rice purchases. While user identity remains private, the flow of value from corporation to final donation is transparent. We will be publishing quarterly transparency reports that will allow anyone to audit the chain of transactions, verifying that the funds raised through advertising are being converted into food aid as promised. This level of technological accountability is, we believe, unprecedented in a philanthropic application of this nature. Data privacy is non-negotiable. We adhere to the strictest global standards, including GDPR and CCPA. User data is not sold. It is used in an aggregated, anonymized form to provide our advertising partners with insights into overall campaign performance—such as total views and demographic trends—without ever compromising individual privacy. *** **Chief Philanthropy Officer:** Thank you. I would like to elaborate on the humanitarian logistics and the tangible impact we project this initiative will have. The choice of rice as the donation unit is strategic. Rice is a caloric staple for over half the world's population. It is non-perishable when stored correctly, easy to transport in bulk, and universally accepted across diverse cultures in crisis situations. Our partnership model with NGOs is critical. We do not aspire to build our own distribution network; that is the expertise of established humanitarian organizations. Instead, we function as a reliable and innovative supplier of resources to them. Our partners on the ground have been carefully selected based on their proven track records, financial transparency, and operational capacity in regions suffering from food poverty, whether due to conflict, climate shocks, or economic instability. The process is as follows: As the funds from ad views accumulate in a dedicated escrow account, our procurement team executes bulk purchases. We prioritize sourcing rice as locally as possible to the areas of distribution to reduce transportation costs and carbon footprint, and to support local economies. For example, rice destined for a food bank in Southeast Asia will be procured from regional suppliers, while aid for East Africa might be sourced from appropriate regional markets. This logistical efficiency means that more of every dollar spent by an advertiser is converted into actual food. We have established clear Key Performance Indicators (KPIs) to measure our impact. These are not just metrics of rice tonnage, but deeper humanitarian outcomes in partnership with our distribution NGOs. We will track: - The number of individual meals provided. - The geographic regions reached, with a focus on areas classified as having "crisis-level" food insecurity or worse. - Reductions in operational costs for our partner NGOs due to the reliable inflow of this staple food item, allowing them to allocate more resources to other vital needs like nutrition programs or clean water. This model provides a predictable, scalable, and additional stream of aid. It is not intended to replace traditional donations but to complement them by tapping into a new demographic of donors—those who may not have significant financial capital but have the willingness to contribute their time and attention for a cause. We are turning moments of digital engagement into meals for families in need. Our initial pilot programs, run in partnership with a select group of beta users and advertisers, have already facilitated the donation of over 500,000 meals, validating the model's potential for scale. *** **Moderator:** Thank you to all our speakers. We will now open the floor for questions. Please state your name and affiliation.
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